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A recent report by SymphonyIRI Group found that men may not be as "clueless" in shopping as they're often characterized as being. Though more resistant to change than women, they do make
shopping lists. Just don't expect them to ask for directions to the items once in the store.
Their habits are paying off for some retailers, with young men boosting spending in the Canadian
luxury market. Further delineating the demographic, a new analysis classifies 5 types of dads.
Just for fun: A quiz
from the Rob Becker play referenced in our headline
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