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By Bruce A. Barteldt, Jr.
ROI IS LIKE THE HOLY GRAIL for the industry. But so often, it is more like “Monty Python’s Holy Grail” (“bring out yer dead. ... bring out yer dead. …”).
The pursuit of measurable ROI is a worthwhile pursuit—we should always be focused on a measurable return on a design investment. But the key word here is “design.” This is where it gets rather dicey. Because in reality, measuring pure design ROI is next to impossible.
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There is no true world building without the dimension of smell. Understanding what a space could smell like, is my work. Shall we smell Metal?
Brilliance is at the heart of metal. Precision craft and cultivated skill are forged into its body yielding an otherworldly aroma. Anthologized through clenched fists holding legendary weapons there is blood sweat and tears in the aroma of silver metal. There is pride and passion in its olfactory wake. There is cold calculation and inevitable mourning. Blinding, cutting, exuded by the mighty, this aroma is bitter and cold even while it burns with the muscle of industry and conquering spirit. A smell for the cunning and the fearless, silver metal adorns the bodies of those who rise above the ranks to claim a lustrous prize.
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While we are seeing signs of an improving economy, we are also seeing rising costs associated with our businesses. The usual suspects of rising costs are there, including payroll, health care insurance, workers’ compensation, property and casualty insurance, and freight costs. In addition, most recently we are seeing large increases in the costs of raw materials. Those of us that manufacture wood fixtures are facing soaring prices for most varieties of wood.
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I have been working in the retail industry for over 20 years but this was the first time that I participated in GlobalShop. It has been a rewarding experience and I have come back to Seattle energized, with renewed passion and perspective for what I do. The sessions where very well organized and presented, the topics of high relevance and interest. The atmosphere was relaxed and conducive to meeting contributors and learning about new and existing products. The ROI meeting was the "cherry on top" of my two days in Chicago.
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 If you've been following our Above & Beyond Award blog series highlighting each finalist, (which we've run in no particular order) you now have the complete group. On April 16, one winner will take home the award at A.R.E.'s Design Awards presentation. However, like the retailers who nominated them, we firmly believe that all eight finalists provided outstanding service. Today, we're introducing Pacific Northern.
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