About the Instructors

JUSTIN DOAK, LEED AP
Founder & CEO
Ecoxera

As founder of Ecoxera, Justin Doak melds a passion for sustainability with keen business acumen to provide visionary leadership and leads the team in green communications.

A recognized thought leader in bringing sustainability to the retail environment, Justin formed Ecoxera after identifying an opportunity for brand, customer and bottom-line growth in the retail industry through the development of integrated, forward-thinking sustainability programs and compelling green storytelling. He assembled a team of experts, the Ecoxera collective, with experience diverse enough to address all areas of a retailer’s footprint along the entire supply chain, from manufacturer and supplier to retailer.

Justin began his professional journey at a public relations and brand development firm. His experience building brands and communication for prominent organizations taught him the value of storytelling and validation and served as the foundation for his work at the U.S. Green Building Council. There, Justin managed the technical development of LEED for Retail and collaborated with over 80 retail pilots and national developers working to become environmental stewards through the implementation of integrated green practices. Justin believes that by sharing in the experience of restoring the quality of our environment, retailers can validate corporate social responsibility, improve facility performance, and connect with customers on a new level of meaning.

LISA RUSSELL, LEED AP, GPAP
Co-founder
Ecoxera

Lisa Russell is a design junkie with a passion for sustainability. She brings 14+ years experience working on interior and product design, materials specification, manufacturing processes, transportation, and end-of-life management issues specific to retailers.

Her notable work includes creating low-cost, high-efficiency sustainable design for portfolio-wide rollout for companies such as Harley-Davidson and McDonald’s. From this, Lisa learned the importance of branding and integrated design and believes that successful sustainability programs go beyond focus on a singular issue to having a holistic, integrated approach.

Lisa has worked with A.R.E. to integrate sustainability into the organization as well as create tools to guide members in implementing sustainability programs and understanding impact areas throughout their products' lifecycle phase. She is author of A.R.E.’s sustainable manual for the retail environment industry, Sustainable Retail Environments: Product Guidelines and Operational Best Practices. Lisa has been a LEED for Retail Core Committee member and part of the USGBC’s Education Provider Program since 2007. She views sustainability as a mechanism for continuous improvement and innovation.