 |
| Photo by Rene Tillmann, Messe Duesseldorf |
Held
every three years in Dusseldorf, Germany, since its debut in 1966, EuroShop
has developed into Europe’s largest trade show
for retail interiors. With more than 1,900 exhibitors covering over a million square feet of exhibit space in 15 exhibition halls, EuroShop 2008: The Global Retail Trade Fair was everything for retailing on a massive scale. Organized by Messe Düsseldorf GmbH in cooperation with EHI Retail Institute, the show attracted 104,000 trade attendees to see the latest in store fixtures, lighting, architecture and retail design, refrigeration and other store equipment, visual merchandising, sales promotion, and P-O-S marketing as well as information and security technology and exhibit booth construction and design. The show is international in scope, with 54 percent of exhibitors and 58 percent of attendees this year coming from outside of Germany. On the show floor, 49 countries were represented, including 62 U.S.-based exhibitors. Attendees represented 90 countries, with 3,600 U.S. and Canadian visitors.
 |
| Petra Jodalis, trade show manager of Abstracta Display, shows an attendee the fixture company's Podia image display cases. |
 |
| Made of recycled material and shipped knocked down, Alu's Umbilical cubes, named for the trademark "belly button" in the center, were among a number of "green" products showcased by exhibitors. |
 |
| In the Grottini S.R.L. booth, visitors could pick up a shoe and see how the interactive display provides product-related digital content in-store. Photo courtesy of Grottini. |
 |
| Unique architectural panels attracted attention at Interlam's booth. |
 |
| Among the new offerings by Kleerdex Co., maker of Kydex thermoplastic sheet, is an antimicrobial surface for foodservice areas of retail stores. |
 |
| Among the new mannequin lines shown by CNL International was a sneak peek of the California Dreaming line still in development. |
 |
| Transformit's unique booth shape served as a physical illustration of the company's fabric structure capabilities. |
|