At the Café Creations counter, yellow staggered tiles provide warmth and texture as a backdrop for fresh salad ingredients. Overhead, the menu board organizes signature items and customization options. For customers in a hurry, a hot sandwich case features prepared items and a refrigerated case has beverages and sides. Grocery-style checkout enables faster throughput. Four pass-through
checkouts with integrated pedestals provide a place for items,
minimizing juggling during transactions.
The predominance of signature yellow makes a vibrant visual statement while leveraging Au Bon Pain’s existing color equity. A complementary green sends natural and garden-fresh cues. A balance of modern and traditional materials, including subtly grained woods banded with a metal edge, projects a contemporary yet authentic atmosphere. LED luminaires provide efficient downlighting and accent lighting for
warm soft illumination throughout, while accents highlight wall graphics
and fixtures and pendants provide ambient light in key places.
“We’re taking the customer experience to the next level,” said Sue Morelli, CEO for Au Bon Pain. “The response has validated our decision to accelerate our growth, including going to new markets nationally.” The positioning has evolved the brand from QSR into a more personalized fast-casual experience.