E-mail Address
Password

Email
Password
Retail & Design

Sized to Fit

Jeans rebrand design adapts from full stores to vendor shops

PROVIDING A FRESH EXPERIENCE FOR AN ESTABLISHED BRAND, this rollout will include 15 new stores throughout Mexico City. The design also will be adapted for more than 80 vendor shops in Liverpool department stores for the 25-year-old popular denim brand.
Story continues below

Get the flash player here: http://www.adobe.com/flashplayer
 
SXY JNS, MEXICO CITY, MEXICO

Design/Fixtures
Cleanroom Design Lab Inc.


Retailer

SXY JNS

Scope
15 stores, 80 vendor shops

Average store size
2000 sf

Opened
October 2011

Photography

David Winston, Cleanroom Design Lab


Traditional materials such as aged wood and varnished steel tap into the vintage roots of the brand, while playful graphics and painted stencils keep it youthful for the juniors and teen shoppers. The juxtaposition of authentic texture materials with edgy, colorful apparel creates a fashion environment where shoppers can connect with and indulge in the brand.

Fixtures feature acid-washed steel boxes with white powder-coated interiors. Graphic slogans printed on wood panels create an aged vintage effect. Prototyped by Cleanroom sister company Scale 1:1 Furniture, the fixtures were shipped for the opening of Liverpool Interlomas in Mexico City.

blog comments powered by Disqus

blog comments powered by Disqus
4651 Sheridan St Suite 470, Hollywood FL 33021 USA, Tel: 954-893-7300, are@retailenvironments.org
Copyright © 2013 Association for Retail Environments. All rights reserved.
netforum