March 16, 2010
  

FTC Green Guides
In the U.S., the Federal Trade Commission regulates marketing claims, including environmental marketing claims. The agency can bring law enforcement claims against companies that make false or misleading claims. The agency has published a series of environmental marketing guides popularly known as the FTC Green Guides. The agency is expected to update its Green Guides in 2009.

Complying with the Environmental Marketing Guides The FTC staff's view of the law's requirements.

Environmental Marketing Claims General info about the FTC's enforcement of green marketing claims.

Making Environmental Marketing Claims on Mail An FTC fact sheet for businesses.

Sorting Out 'Green' Advertising Claims An FTC fact sheet for consumers.

The Green Marketing Landscape: Ratings, Labels, and Certifications On-demand free webinar by GreenBiz.com about the ins and outs of green marketing effectively and legally in today's marketplace.

 

 
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