Marketing at Retail Certification Program

Shop! MaRC Program is a certification and continuing education program aimed at keeping individuals current on technology, methods, and research in the in-store marketing industry.

This program not only raises the standards of the in-store marketing industry, but combines opportunities for members and non-members to learn and collaborate while earning credits for the MaRC certification exam.

What Does Being MaRC Certified Signify?
This certification is recognized by industry members as an achievement of relevant and extensive education that gives you a competitive edge. It also demonstrates a commitment to continued advancement and professionalism in the industry.
How Do You Receive MaRC Credentials?

To become MaRC certified, first complete the attached registration form and send to


Earn 27 credits, nine in each of the three categories: Strategic, Tactical, and Take Action. Attending one Master’s Event will earn you 18 credits. Credits are earned by attending and participating in qualifying shop! industry events including webinars and online classes. However, you can only earn nine out of the required 27 credits online. The remaining 18 credits must be earned through attending and/or participating in shop!’s industry events.


Once you have earned 27 credits, complete the application to take the MaRC Exam online. Once you pass the exam, you will be MaRC certified for three years. The successful candidate can then add the MaRC designation to his/her business cards and their name will be featured on the shop! website and displayed at GlobalShop. Continue to take nine credits every three years to maintain your certification. The continuing education credits ensure that you are always at the forefront of the industry and armed with the latest knowledge.

After earning all 27 Credits, you’re eligible to take the Marketing at Retail Certification exam online. It can be taken any time during the year and consists of 100 multiple choice questions. Once the enrollee passes, he/she can identify themselves as MaRC’s on business cards and letterhead.

MaRC Certified Professionals
Ms. Nicki Albrecht Mr. Richard S. Heyderman Ms. Connie Pollex
Ms. Julia Allenby Mr. Kenneth W. Howard Mr. Joe Puntillo
Mr. Steve Bartolucci Ms. Michelle Glaser Jackson Mr. Tim Richardson
Mrs. Madeline Baumgartner
Ms. Barbara Borghi Mr. Tac Johnston Mr. John A. Sakaley III
Ms. Joann Brandis Mr. Harry Knabb Mr. David W. Schultz
Mr. Chuck Burns Mr. Michael R. Lauber Mr. William L. Smith, Jr.
Mr. Christopher P. Bull Mr. Peter Kornhaber Mr. Frederick Sklenar
Mr. Jerry Carter Mr. Patrick J. Manna Mr. John E. Sprague
Ms. Jennifer Cintron Ms. Andrea L. Martin Mr. Michael Sucher
Mr. Thinh Tran Mr. Kristopher Matheson Mr. Peter J. Corren
Ms. June Dutka Mr. Brian McCormick Mr. Johnny Vena
Ms. Tracey Dougherty
Ms. Carolyn Walker Ms. Lisa Mittchell Ms. Kelly Fischer
Mr. David L. Foster Mr. Gerald Molitor Mr. Glenn Walker
Mr. Chuck Godfrey Mr. Greg Moore Mr. Bruce A. Watson
Ms. Kathy Hammond Mr. Richard Nathan Mr. Greg Wege
Mr. Larry C. Haugen Mr. F. Pat Pack Mr. Edward C. White
Mr. H. Aaron Henschel Mr. Thomas Petroni Mr. Richard Winter