Marketing Opportunities

A.R.E.|POPAI offers a variety of brand building opportunities for all of its members.  From media advertising to event sponsorships, there is something for everyone at A.R.E.|POPAI.  Below is a preview of our marketing opportunities. For a complete list, download our media kit.

Media Kit

White Paper Sponsorship – $8500

This white paper is the summary of the 2014 and 2015 Compliance Initiative Reports, highlighting trends and comparable data. It identifies compliance issues/problems and uses case studies to show resolutions and best practices.The paper offers recommendations to the industry to help ensure compliance.

Sponsor Benefits

Positions your company as a thought-leader promoting an important topic. It also provides exposure for your brand in the following ways:

•Logo on white paper insert in July/August issue of Retail Environments
•Reprints—200 copies with your ad on the back cover
•Two ad insertions in Retail Environments magazine—timed to magnify the exposure of the white paper in the July issue with bonus impact in our Annual Buyers Guide
•Recognition at the fall webinar
•Recognition on the website
•Recognition in e-blasts delivering the report to the market

State of Industry Study Sponsorship – $5000

The In-store Marketing and Visual Merchandising/Store Fixtures industries are in the midst of the next profound power shift in the retail supply chain, and this time the power is shifting to the individual shopper. This power shift will make the need for more compelling in-store experiences greater than it has ever been. The in-store marketing industry and visual merchandising/store fixture industries are well positioned to help lead the charge in meeting this new demand from the shopper.

A.R.E. | POPAI has partnered with Euromonitor to provide a better understanding of the point-of-purchase and visual merchandising/store fixtures industry market structure, sizing and direction. This study will provide a detailed strategic market playbook and will deliver actionable insights on how to direct market entrance, product development, marketing and sales to ensure growth.

Sponsor Benefits

Positions your company as a thought-leader promoting an important topic. It also provides exposure for your brand in the following ways:

  • A customized executive summary comparing your company to your competitors, along with an analysis from Euromonitor’s research team
  • A free copy of the report one month prior to release
  • Sponsorship recognition on the printed and digital versions of the report
  • Sponsorship recognition on all promotions (website, newsletters, magazine, etc.)
  • Sponsorship recognition at webinar and industry conference presentations
  • Free webinar attendance

Retail Environments

Retail Environments magazine is the go-to source for the most relevant and trusted industry information, with insightful analysis and thought leadership in every feature. As the flagship publication of A.R.E.|POPAI, Retail Environments magazine provides a strong, business-focused voice for our industry and our members.  Retail Environments magazine reaches decision makers at retailers, brands, and the designers and suppliers that serve them.  Plus, there are segmented advertising options that help our advertisers pinpoint the audiences that best align with their overall marketing mix.

Winners Book & Design Annual

The A.R.E.|POPAI Winners Book & Design Annual includes awards presented in multiple categories of the A.R.E.|POPAI Design Awards, including Fixture of the Year, Visual Presentation of the Year, Store of the Year, and Sustainable Projects.  In addition, it offers the Above and Beyond Award Design Firm Guide of A.R.E.|POPAI designer members.  This book is an unparalleled opportunity for advertisers to align themselves with awards winning design.

Digital Opportunities is the industry’s trusted source for news, business content, and expanded coverage of industry events and retail design projects. This newly enhanced website is designed as an excellent source for retailers and the industry as a whole.  There are additional digital opportunities to advertise in A.R.E.|POPAI’s multiple newsletters. A.R.E.|POPAI’s digital marketing opportunities offer a great complement to every marketing strategy.

Event Sponsorships

At A.R.E.|POPAI, we pride ourselves on Connecting People and Shaping Retail. There is no better way to connect with retail environments industry professionals than at A.R.E.|POPAI events! Core events include A.R.E.|POPAI Design Awards (opening night of GlobalShop), Retail Design Collective (NYC in December), A.R.E.|POPAI Shoptalks (multiple events in regional locations), and the A.R.E.|POPAI Industry SummitSponsorship of any A.R.E.|POPAI event brings companies face to face with prospective business alliances while supporting some of the industry’s most influential networking events.

Supplier Connect

Supplier Connect is a comprehensive, multi-platform database for connecting buyers and sellers. This tool not only connects retailers with our members, but it also allows anyone in the industry to partner and connect with the suppliers they need. Supplier Connect is available via three platforms: the print Buyers’ Guide and membership directory, the online version and the mobile app, making it the most widely accessible directory in our market.