NADI Sessions at StoreXpo
FARGO TO PRESENT WINDOWS, CAPE TO ADDRESS BRANDING

Linda Fargo

Hollywood, Fla. (Oct. 25, 2006) — In a NADI-sponsored StoreXpo session, legendary visual designer Linda Fargo, who has evolved brands through her fantasy window designs, will address how branding of a retail store is affected by the personality created through its windows. Fargo is senior vice president, fashion director and store presentation for Bergdof Goodman. Her session, "Dreams Through the Glass," titled after her 2004 book, is slated for Wednesday, Dec. 6, from 11:30 a.m. to 12:30 p.m.

NADI First Vice President Michael Cape will present a free StoreXpo keynote, "The Brand Promise: Connecting With Your Customer through Marketing, Store Environment and Online." Cape, vice president of brand marketing for JC Penney, will illustrate how to fulfill brand promise through marketing, product, pricing, store environment, web site, and customer service. The session is slated for Wednesday, Dec. 6, from 9:30 to 10:30 a.m.

About NADI
NADI, based in Hollywood, Fla., is the visual merchandising division of NASFM. Members include manufacturers, suppliers, and retailers involved in the visual merchandising industry.

Editor's Note: Members of the media are encouraged to attend these two sessions. Register online now at StoreXpo. On site at the Jacob K. Javits Convention Center, bring a business card or press credentials to the Speaker Ready/Press Room and pick up your press passes. Photos are downloadable at www.nadi-global.com/SX06_Downloads.cfm.