|
FRCH Creates Brand Image for NYC All-Sports Museum
May 28, 2008— Cincinnati-based
FRCH Design Worldwide worked with the Sports Museum of America (SmA) to capture the emotion of sport in the new museum's logo, brand identity, and retail experience. Operating in partnership with more than 50 individual Hall of Fame organizations, the SmA in New York City is the first of its kind, the nation's only interactive, multi-media all-sports experience. The museum is located in the heart of downtown New York City, at the base of the Canyon of Heroes, where the city's famed ticker tape parades are held.
In creating the museum's 4,400-sq.-foot retail space, FRCH created in-store graphics that are not athlete-specific. This gives the store more flexibility and ability to adapt over time based on exhibits and regardless of athlete popularity.
In addition to creating the official logo and brand color palette, FRCH consulted on natural extensions to help reinforce the brand's sports attitude. This brand palette includes words and phrases like "SmAckTalk" and "Do You Have SmAttitude?" They are contemporary expressions of the brand that will naturally change over time to reflect this next-generation museum's evolution.
FRCH Design Worldwide is an international architecture, interior design, graphic design, and brand strategy firm serving the retail, mixed-use, hospitality, restaurant, entertainment and corporate office markets. The firm received the Wall Street Journal Best Places to Work Award for 2007.
|
