DCI-Artform adds six to Shopper Marketing & Insights Group
11/12/2013 4:33:24 PM
DCI-Artform, a global shopper and retail activation company based in Milwaukee, added four new employees to its marketing department and two to its consumer insights team. Combined, this group is responsible for uncovering significant consumer trends and insights and identifying key shopper behaviors along the path to purchase, in order to develop retail strategies that not only deliver quantifiable results, but ultimately improve a brand’s in-store environment, pre-tail shopper engagements and specific loyalty initiatives. John Minnec, chief marketing officer, comes to DCI-Artform from the RiverNorth Group, where he was responsible for all strategy, marketing, and new business for five marketing companies. Minnec established the DCI-Artform Chicago office, where he spends part of his time. Karin Peterson, director of consumer insights, brings 24 years of experience in global shopper insights from Kimberly-Clark, where she held leadership roles including global market research director for family care. Robin Shea joins the company as senior marketing manager and will lead marketing strategy for the grocery and consumer electronics sectors at DCI-Artform; she has 13 years of experience in integrated digital and brand marketing for companies including Roundy’s Supermarkets, The Mark Travel Corp., Laughlin Constable, and Ellingsen Brady Advertising. Kate Bronars, consumer insights manager, comes to the company from Ipsos Inc. and CoAMS Inc., where she focused on research analytics concentrating on brand equity tracking for international clients. Dominic Pellitteri, associate marketing manager, was promoted from a marketing intern to focus on programs for the company’s transportation sector clients. Sonya Ruminski, associate marketing manager, has been named to a permanent marketing position after serving as an intern at DCI-Artform; she focuses on programs for transportation, cosmetics, and grocery clients, and helps lead the InVisionship college summer program.