Inductees into the Retail Store Design Legion of Honor
Jan 29, 2013 12:55 PM
January 14th, at the Retail Design Institute's 42nd annual International Store Design Awards Gala in New York, two industry professionals were inducted into the Retail Store Design Legion of Honor. Beven Bloemendaal, senior director for Global Creative Services, has been responsible for The Timberland Company's brand integrity in over 90 countries. The Global Creative Services Group he heads is comprised of four core disciplines; graphic design and copy, interactive design and development, environments group, and project management/account services. Bevan created Timberland's Brand Truths manual and implemented Global Creative Guidelines highlighting the design platform, photography style/art direction, color/finishes palette, and logo usage. Previous to The Timberland Company, Bevan had been director of visual merchandising and creative services for Kinney Corporation. His work has been recognized with numerous awards from industry organizations such as POPA/OMA, Chain Store Age Executive, VM+SD, and A.R.E. Inductee Marc Gobe, CEO and founder of Emotional Branding LLC, created the concept of "Emotional Branding" over 15 years ago as both a best-practice standard in building brands, as well as a summation of his branding philosophy. He began sharing his perspective and emotion-driven form of branding in 2001 with the publishing of his first book "Emotional Branding." It has since been translated into 17 languages and has been integrated into the MBA program of leading business schools worldwide. Among his best known work on a large scale was the interior styling of EXPRESS. His work has been recognized with numerous awards from industry organizations such as DDI, AIGA, RDI, and Chain Store Age Executive.